Williams-Sonoma (WSM) stock
Consumer Discretionary · Homefurnishing Retail
Williams-Sonoma (WSM) is a Homefurnishing Retail company in the Consumer Discretionary sector, headquartered in San Francisco, California. As of October 23, 2026, WSM closed at $252.47, a market capitalization of $29.74 billion, the 320th largest company in the S&P 500. Over the last twelve months it generated $8.01 billion in revenue (+7% year over year) and $1.34 billion in free cash flow. The stock trades at 25.9x trailing earnings and 24.0x forward earnings.
- 1-year total return: +36.1% (dividends reinvested)
- 5-year return: +23.9% a year
- 52-week range: $165.51 – $261.11
- Gross margin 45.7%, operating margin 17.3%
- Dividend yield: 1.20%, 19 straight years of increases
- FI Handbook report card: B- across 10 metrics
- 28th largest of 47 Consumer Discretionary stocks in the S&P 500
WSM price chart
1Y price change: +34.3% (price only; total returns below include dividends)
| Total return | 1M | YTD | 1Y | 3Y | 5Y | 10Y | MAX |
|---|---|---|---|---|---|---|---|
| WSM | +11.2% | +43.3% | +36.1% | +50.0% | +23.9% | +29.8% | +16.6% |
Dividends reinvested. 3Y and longer are annualized; MAX is annualized since 1983.
WSM key statistics
- Market cap
- $29.7B
- #320 in S&P 500
- P/E (TTM)
- 25.9x
- Forward P/E
- 24.0x
- EPS (TTM)
- $9.75
- Revenue (TTM)
- $8.0B
- +7%
- Free cash flow
- $1.3B
- Gross margin
- 45.7%
- Operating margin
- 17.3%
- Return on equity
- 55.0%
- Dividend yield
- 1.20%
- 52-week range
- $165.51 – $261.11
- Beta
- 1.47
- Price / sales
- 3.7x
- EV / EBITDA
- 18.2x
- Debt / equity
- 0.71x
- Employees
- 19,800
WSM report card
B-Ten fundamentals graded A to F against fixed thresholds. Not a buy or sell rating.
- Revenue growth6.7%C
- Gross margin45.7%B
- Operating margin17.3%C
- FCF margin16.8%B
- Return on equity55.0%A
- Net debt / EBITDA0.3xB
- Forward P/E24.0xC
- PEG ratio3.0xF
- Shareholder yield4.1%B
- Share count change / yr-4.9%A
Williams-Sonoma financials
Revenue went from $5.1B in fiscal 2017 to $7.8B in fiscal 2026, growing 4.9% a year.
| Fiscal year | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $5.1B | $5.3B | $5.7B | $5.9B | $6.8B | $8.2B | $8.7B | $7.8B | $7.7B | $7.8B |
| Gross profit | $1.9B | $1.9B | $2.1B | $2.1B | $2.6B | $3.6B | $3.7B | $3.3B | $3.6B | $3.6B |
| Operating income | $472.6M | $453.8M | $436.0M | $465.9M | $910.7M | $1.5B | $1.5B | $1.2B | $1.4B | $1.4B |
| Net income | $305.4M | $259.5M | $333.7M | $356.1M | $680.7M | $1.1B | $1.1B | $949.8M | $1.1B | $1.1B |
| EPS (diluted) | $1.71 | $1.51 | $2.02 | $2.25 | $4.30 | $7.38 | $8.16 | $7.28 | $8.79 | $8.84 |
| Free cash flow | $327.3M | $310.0M | $395.9M | $421.0M | $1.1B | $1.1B | $698.7M | $1.5B | $1.1B | $1.1B |
| Buybacks | $151.3M | $196.2M | $295.3M | $148.8M | $150.0M | $899.4M | $880.0M | $313.0M | $807.5M | $854.0M |
| Dividends paid | $133.5M | $135.0M | $140.3M | $150.6M | $157.6M | $187.5M | $217.3M | $232.5M | $280.1M | $316.5M |
| Diluted shares | 178.9M | 172.2M | 164.7M | 158.4M | 158.1M | 152.7M | 138.2M | 130.5M | 128.0M | 123.2M |
Source: SEC filings (10-K XBRL). EPS and share counts are split-adjusted.
What's priced into WSM?
A reverse DCF asks what growth the current price requires. With an enterprise value of $30.2B and $1.3B of trailing free cash flow, Williams-Sonoma needs to grow free cash flow about 13.5% a year for ten years (fading to 3.0% terminal growth) to earn a 10% annual return. For context, free cash flow grew -0.9% a year over the last five years.
P/E ratio history
Current 28.6x vs. median 19.9x (10th–90th percentile 11.5x–37.1x).
A model, not a forecast or advice. Small changes in assumptions move the answer a lot.
WSM dividend
- Dividend yield
- 1.20%
- Annual dividend
- $3.04
- Years of increases
- 19
- 5-yr dividend growth
- 21.0%
- per year
- Payout ratio
- 29%
- Payments per year
- 4
Regular dividends per share by calendar year; special dividends excluded. Current year omitted until complete.
WSM analyst price targets
20 analysts' average 12-month target is $248.45 (-2% vs. $252.47). Targets range from $151.00 to $286.00. 48% rate it a buy.
WSM earnings
Next report: November 18, 2026. Williams-Sonoma has beaten EPS estimates 8 quarters in a row. Last quarter's revenue was $2.0B (+7% year over year).
| Report date | EPS estimate | EPS actual | Surprise |
|---|---|---|---|
| Aug 26, 2026 | $2.06 | $2.84 | +37.9% |
| May 21, 2026 | $1.80 | $1.93 | +7.3% |
| Mar 18, 2026 | $2.90 | $3.04 | +4.8% |
| Nov 19, 2025 | $1.87 | $1.96 | +4.9% |
| Aug 27, 2025 | $1.79 | $2.00 | +11.6% |
| May 22, 2025 | $1.75 | $1.85 | +5.5% |
| Mar 19, 2025 | $2.94 | $3.28 | +11.5% |
| Nov 20, 2024 | $1.76 | $1.96 | +11.1% |
Stocks like WSM
| Name | Today | 1Y | Mkt cap | P/E | |
|---|---|---|---|---|---|
 AMZN Amazon.com | -0.95% | +12% | $2.7T | 20.0x | Compare |
 TSLA Tesla | -0.63% | -17% | $1.5T | 409.0x | Compare |
 HD Home Depot | -2.41% | -15% | $319.1B | 21.5x | Compare |
 MCD McDonald's | -1.65% | -17% | $175.8B | 20.2x | Compare |
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WSM news
- How Holiday Collections Will Impact Williams Sonoma Stock · Oct 25, 2026
- What Does Williams Sonoma (WSM) Gain From Adding Lynn Martin To Its Board? · Oct 24, 2026
- Does Williams-Sonoma (WSM) Justify Its Price Through Future Cash Flow? · Oct 24, 2026
- ALH or WSM: Which Is the Better Value Stock Right Now? · Oct 23, 2026
- POTTERY BARN KIDS AND POTTERY BARN TEEN UNVEIL TEN HOLIDAY COLLABORATIONS FEATURING ICONIC CHARACTERS, BRANDS AND DESIGNERS · Oct 23, 2026
WSM stock FAQ
What is WSM's market cap?
Williams-Sonoma's market capitalization is $29.74 billion as of October 23, 2026, ranking 320th in the S&P 500.
What is WSM's P/E ratio?
WSM trades at a trailing price-to-earnings ratio of 25.9x and a forward P/E of 24.0x. Its median P/E over the period we track is 19.9x.
Does WSM pay a dividend?
Yes. Williams-Sonoma pays $3.04 per share a year, a 1.20% yield. It has raised its dividend 19 years in a row. Dividends grew 21.0% a year over the last five years.
How much has WSM stock returned?
Including reinvested dividends, WSM returned +36.1% over one year, +23.9% a year over five years, +29.8% a year over ten years through October 23, 2026.
Is WSM stock overvalued?
At today's price, a reverse discounted cash flow model (10% discount rate, 3% terminal growth) implies Williams-Sonoma must grow free cash flow about 14% a year for the next decade. Its free cash flow fell 1% a year over the last five years. Whether that is achievable decides if the stock is cheap or expensive. This is a model, not advice.
What is the WSM price target?
20 analysts cover WSM with an average 12-month price target of $248.45, -2% from the current price. 48% of them rate it a buy.
When does WSM report earnings?
Williams-Sonoma is expected to report earnings on November 18, 2026. It has beaten EPS estimates 8 quarters in a row.
How many employees does Williams-Sonoma have?
Williams-Sonoma has about 19,800 full-time employees, or $404,301 of revenue per employee.
Sources: SEC EDGAR filings, Yahoo Finance market data (delayed), FI Handbook calculations. Last close October 23, 2026. Methodology