Amazon (AMZN) stock
Consumer Discretionary · Broadline Retail
Amazon (AMZN) is a Broadline Retail company in the Consumer Discretionary sector, headquartered in Seattle, Washington. As of October 23, 2026, AMZN closed at $248.00, a market capitalization of $2.68 trillion, the 6th largest company in the S&P 500. Over the last twelve months it generated $775.68 billion in revenue (+20% year over year) and -$2.47 billion in free cash flow. The stock trades at 20.0x trailing earnings and 23.8x forward earnings.
- 1-year total return: +12.2% (dividends reinvested)
- 5-year return: +8.3% a year
- 52-week range: $196.00 – $287.20
- Gross margin 50.8%, operating margin 13.7%
- FI Handbook report card: C across 10 metrics
- Largest of 47 Consumer Discretionary stocks in the S&P 500
AMZN price chart
1Y price change: +12.2% (price only; total returns below include dividends)
| Total return | 1M | YTD | 1Y | 3Y | 5Y | 10Y | MAX |
|---|---|---|---|---|---|---|---|
| AMZN | -0.5% | +7.4% | +12.2% | +25.1% | +8.3% | +19.7% | +30.5% |
Dividends reinvested. 3Y and longer are annualized; MAX is annualized since 1997.
AMZN key statistics
- Market cap
- $2.7T
- #6 in S&P 500
- P/E (TTM)
- 20.0x
- Forward P/E
- 23.8x
- EPS (TTM)
- $12.43
- Revenue (TTM)
- $775.7B
- +20%
- Free cash flow
- -$2.5B
- Gross margin
- 50.8%
- Operating margin
- 13.7%
- Return on equity
- 30.6%
- Dividend yield
- None
- 52-week range
- $196.00 – $287.20
- Beta
- 1.46
- Price / sales
- 3.4x
- EV / EBITDA
- 16.6x
- Debt / equity
- 0.46x
- Employees
- 1,595,000
AMZN report card
CTen fundamentals graded A to F against fixed thresholds. Not a buy or sell rating.
- Revenue growth19.6%B
- Gross margin50.8%B
- Operating margin13.7%C
- FCF margin-0.3%F
- Return on equity30.6%A
- Net debt / EBITDA0.8xB
- Forward P/E23.8xC
- PEG ratio1.5xC
- Shareholder yield0.0%F
- Share count change / yr1.2%D
Amazon.com financials
Revenue went from $136.0B in fiscal 2016 to $716.9B in fiscal 2025, growing 20.3% a year.
| Fiscal year | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $136.0B | $177.9B | $232.9B | $280.5B | $386.1B | $469.8B | $514.0B | $574.8B | $638.0B | $716.9B |
| Gross profit | $47.7B | $65.9B | $93.7B | $115.0B | $152.8B | $197.5B | $225.2B | $270.0B | $311.7B | $360.5B |
| Operating income | $4.2B | $4.1B | $12.4B | $14.5B | $22.9B | $24.9B | $12.2B | $36.9B | $68.6B | $80.0B |
| Net income | $2.4B | $3.0B | $10.1B | $11.6B | $21.3B | $33.4B | -$2.7B | $30.4B | $59.2B | $77.7B |
| EPS (diluted) | $0.24 | $0.31 | $1.01 | $1.15 | $2.09 | $3.24 | $-0.27 | $2.90 | $5.53 | $7.17 |
| Free cash flow | $10.5B | $6.4B | $17.3B | $21.7B | $25.9B | -$14.7B | -$16.9B | $32.2B | $32.9B | $7.7B |
| Buybacks | — | — | — | — | $0 | $0 | $6.0B | $0 | $0 | — |
| Diluted shares | 9.7B | 9.9B | 10.0B | 10.1B | 10.2B | 10.3B | 10.2B | 10.5B | 10.7B | 10.8B |
Source: SEC filings (10-K XBRL). EPS and share counts are split-adjusted.
What's priced into AMZN?
A reverse DCF asks what growth the current price requires. With an enterprise value of $2.8T and -$2.5B of trailing free cash flow, Amazon.com needs to grow free cash flow at a rate outside our model for ten years (fading to 3.0% terminal growth) to earn a 10% annual return. For context, free cash flow grew -21.6% a year over the last five years.
P/E ratio history
Current 34.6x vs. median 84.2x (10th–90th percentile 38.0x–527.7x).
A model, not a forecast or advice. Small changes in assumptions move the answer a lot.
AMZN analyst price targets
58 analysts' average 12-month target is $331.72 (+34% vs. $248.00). Targets range from $230.00 to $405.00. 97% rate it a buy.
AMZN earnings
Next report: October 29, 2026. Amazon.com has beaten EPS estimates 8 quarters in a row.
| Report date | EPS estimate | EPS actual | Surprise |
|---|---|---|---|
| Jul 30, 2026 | $1.83 | $5.75 | +214.9% |
| Apr 29, 2026 | $1.65 | $2.78 | +68.2% |
| Feb 5, 2026 | $1.95 | $1.95 | +0.2% |
| Oct 30, 2025 | $1.56 | $1.95 | +25.2% |
| Jul 31, 2025 | $1.32 | $1.68 | +27.2% |
| May 1, 2025 | $1.36 | $1.59 | +16.8% |
| Feb 6, 2025 | $1.48 | $1.86 | +25.3% |
| Oct 31, 2024 | $1.14 | $1.43 | +25.2% |
Stocks like AMZN
| Name | Today | 1Y | Mkt cap | P/E | |
|---|---|---|---|---|---|
 EBAY eBay | -0.52% | +29% | $54.0B | 25.6x | Compare |
 TSLA Tesla | -0.63% | -17% | $1.5T | 409.0x | Compare |
 HD Home Depot | -2.41% | -15% | $319.1B | 21.5x | Compare |
 MCD McDonald's | -1.65% | -17% | $175.8B | 20.2x | Compare |
 TJX TJX Companies | -1.57% | +3% | $159.6B | 26.9x | Compare |
 BKNG Booking Holdings Inc. Common St | -3.27% | -23% | $117.1B | 17.3x | Compare |
 SBUX Starbucks | -1.09% | +21% | $114.9B | 58.3x | Compare |
 LOW Lowe's Companies | -2.78% | -17% | $111.5B | 16.8x | Compare |
AMZN news
- Can Walmart's New Bundled Subscription Beat Amazon? · Oct 25, 2026
- The Hidden $496 Billion Catalyst Waiting to Ignite Amazon Stock on Oct. 29 · Oct 25, 2026
- Dow Jones Futures Due For Doom-And-Bloom Market; Microsoft, Google, Amazon Ahead · Oct 25, 2026
- Generac Q3 Earnings Preview: Can The Amazon AI Deal Deliver A Major Beat? · Oct 25, 2026
- Halloween Candy Sales Check: Here's what Amazon is selling · Oct 25, 2026
AMZN stock FAQ
What is AMZN's market cap?
Amazon's market capitalization is $2.68 trillion as of October 23, 2026, ranking 6th in the S&P 500.
What is AMZN's P/E ratio?
AMZN trades at a trailing price-to-earnings ratio of 20.0x and a forward P/E of 23.8x. Its median P/E over the period we track is 84.2x.
Does AMZN pay a dividend?
No. Amazon does not currently pay a regular cash dividend.
How much has AMZN stock returned?
Including reinvested dividends, AMZN returned +12.2% over one year, +8.3% a year over five years, +19.7% a year over ten years through October 23, 2026.
What is the AMZN price target?
58 analysts cover AMZN with an average 12-month price target of $331.72, +34% from the current price. 97% of them rate it a buy.
When does AMZN report earnings?
Amazon is expected to report earnings on October 29, 2026. It has beaten EPS estimates 8 quarters in a row.
How many employees does Amazon have?
Amazon has about 1,595,000 full-time employees, or $486,320 of revenue per employee.
Sources: SEC EDGAR filings, Yahoo Finance market data (delayed), FI Handbook calculations. Last close October 23, 2026. Methodology