eBay (EBAY) stock
Consumer Discretionary · Broadline Retail
eBay (EBAY) is a Broadline Retail company in the Consumer Discretionary sector, headquartered in San Jose, California. As of October 23, 2026, EBAY closed at $121.41, a market capitalization of $54.03 billion, the 222nd largest company in the S&P 500. Over the last twelve months it generated $12.01 billion in revenue (+15% year over year) and $2.43 billion in free cash flow. The stock trades at 25.6x trailing earnings and 18.1x forward earnings.
- 1-year total return: +28.7% (dividends reinvested)
- 5-year return: +10.5% a year
- 52-week range: $78.03 – $124.59
- Gross margin 72.1%, operating margin 21.6%
- Dividend yield: 1.02%, 6 straight years of increases
- FI Handbook report card: B+ across 10 metrics
- 20th largest of 47 Consumer Discretionary stocks in the S&P 500
EBAY price chart
1Y price change: +27.1% (price only; total returns below include dividends)
| Total return | 1M | YTD | 1Y | 3Y | 5Y | 10Y | MAX |
|---|---|---|---|---|---|---|---|
| EBAY | +11.3% | +40.7% | +28.7% | +47.0% | +10.5% | +16.8% | +20.0% |
Dividends reinvested. 3Y and longer are annualized; MAX is annualized since 1998.
EBAY key statistics
- Market cap
- $54.0B
- #222 in S&P 500
- P/E (TTM)
- 25.6x
- Forward P/E
- 18.1x
- EPS (TTM)
- $4.75
- Revenue (TTM)
- $12.0B
- +15%
- Free cash flow
- $2.4B
- Gross margin
- 72.1%
- Operating margin
- 21.6%
- Return on equity
- 46.6%
- Dividend yield
- 1.02%
- 52-week range
- $78.03 – $124.59
- Beta
- 1.32
- Price / sales
- 4.5x
- EV / EBITDA
- 18.7x
- Debt / equity
- 1.53x
- Employees
- 12,300
EBAY report card
B+Ten fundamentals graded A to F against fixed thresholds. Not a buy or sell rating.
- Revenue growth14.8%B
- Gross margin72.1%A
- Operating margin21.6%B
- FCF margin20.2%B
- Return on equity46.6%A
- Net debt / EBITDA1.2xC
- Forward P/E18.1xB
- PEG ratio1.6xC
- Shareholder yield5.6%A
- Share count change / yr-8.2%A
eBay financials
Revenue went from $9.3B in fiscal 2016 to $11.1B in fiscal 2025, growing 2.0% a year.
| Fiscal year | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $9.3B | $9.9B | $8.7B | $7.4B | $8.9B | $10.4B | $9.8B | $10.1B | $10.3B | $11.1B |
| Gross profit | $7.3B | $7.7B | $6.6B | $5.8B | $7.1B | $7.8B | $7.1B | $7.3B | $7.4B | $7.9B |
| Operating income | $2.3B | $2.3B | $1.8B | $1.8B | $2.6B | $2.9B | $2.4B | $1.9B | $2.3B | $2.3B |
| Net income | $7.3B | -$1.0B | $2.5B | $1.8B | $5.7B | $13.6B | -$1.3B | $2.8B | $2.0B | $2.0B |
| EPS (diluted) | $6.35 | $-0.95 | $2.55 | $2.09 | $7.89 | $20.54 | $-2.27 | $5.19 | $3.94 | $4.34 |
| Free cash flow | $2.2B | $2.5B | $2.0B | $2.6B | $2.0B | $2.2B | $1.8B | $2.0B | $2.0B | $1.4B |
| Buybacks | $2.9B | $2.7B | $4.5B | $5.0B | $5.1B | $7.1B | $3.1B | $1.4B | $3.1B | $2.5B |
| Dividends paid | — | $0 | $0 | $473.0M | $447.0M | $466.0M | $489.0M | $528.0M | $533.0M | $531.0M |
| Diluted shares | 1.1B | 1.1B | 991.0M | 856.0M | 718.0M | 663.0M | 558.0M | 533.0M | 501.0M | 468.0M |
Source: SEC filings (10-K XBRL). EPS and share counts are split-adjusted.
What's priced into EBAY?
A reverse DCF asks what growth the current price requires. With an enterprise value of $57.9B and $2.4B of trailing free cash flow, eBay needs to grow free cash flow about 15.0% a year for ten years (fading to 3.0% terminal growth) to earn a 10% annual return. For context, free cash flow grew -6.0% a year over the last five years.
P/E ratio history
Current 28.0x vs. median 16.5x (10th–90th percentile 5.9x–26.8x).
A model, not a forecast or advice. Small changes in assumptions move the answer a lot.
EBAY dividend
- Dividend yield
- 1.02%
- Annual dividend
- $1.24
- Years of increases
- 6
- 5-yr dividend growth
- 12.6%
- per year
- Payout ratio
- 25%
- Payments per year
- 4
Regular dividends per share by calendar year; special dividends excluded. Current year omitted until complete.
EBAY analyst price targets
27 analysts' average 12-month target is $116.92 (-4% vs. $121.41). Targets range from $71.00 to $145.00. 38% rate it a buy.
EBAY earnings
Next report: October 28, 2026. eBay has beaten EPS estimates 8 quarters in a row. Last quarter's revenue was $3.1B (+15% year over year).
| Report date | EPS estimate | EPS actual | Surprise |
|---|---|---|---|
| Aug 5, 2026 | $1.51 | $1.60 | +6.2% |
| Apr 29, 2026 | $1.58 | $1.66 | +5.0% |
| Feb 18, 2026 | $1.35 | $1.41 | +4.4% |
| Oct 29, 2025 | $1.33 | $1.36 | +1.9% |
| Jul 30, 2025 | $1.30 | $1.37 | +5.6% |
| Apr 30, 2025 | $1.34 | $1.38 | +3.2% |
| Feb 26, 2025 | $1.20 | $1.25 | +4.3% |
| Oct 30, 2024 | $1.18 | $1.19 | +0.8% |
Stocks like EBAY
| Name | Today | 1Y | Mkt cap | P/E | |
|---|---|---|---|---|---|
 AMZN Amazon.com | -0.95% | +12% | $2.7T | 20.0x | Compare |
 TSLA Tesla | -0.63% | -17% | $1.5T | 409.0x | Compare |
 HD Home Depot | -2.41% | -15% | $319.1B | 21.5x | Compare |
 MCD McDonald's | -1.65% | -17% | $175.8B | 20.2x | Compare |
 TJX TJX Companies | -1.57% | +3% | $159.6B | 26.9x | Compare |
 BKNG Booking Holdings Inc. Common St | -3.27% | -23% | $117.1B | 17.3x | Compare |
 SBUX Starbucks | -1.09% | +21% | $114.9B | 58.3x | Compare |
 LOW Lowe's Companies | -2.78% | -17% | $111.5B | 16.8x | Compare |
EBAY news
- eBay (EBAY) Stock Could Trade At A Discount As Its 236% Run Continues · Oct 24, 2026
- Will eBay (EBAY) Beat Estimates Again in Its Next Earnings Report? · Oct 23, 2026
- Norwegian downgraded, Skydance upgraded: Wall Street's top analyst calls · Oct 23, 2026
- Ahead of eBay (EBAY) Q3 Earnings: Get Ready With Wall Street Estimates for Key Metrics · Oct 23, 2026
- eBay reveals another layoff round even as business improves · Oct 23, 2026
EBAY stock FAQ
What is EBAY's market cap?
eBay's market capitalization is $54.03 billion as of October 23, 2026, ranking 222nd in the S&P 500.
What is EBAY's P/E ratio?
EBAY trades at a trailing price-to-earnings ratio of 25.6x and a forward P/E of 18.1x. Its median P/E over the period we track is 16.5x.
Does EBAY pay a dividend?
Yes. eBay pays $1.24 per share a year, a 1.02% yield. It has raised its dividend 6 years in a row. Dividends grew 12.6% a year over the last five years.
How much has EBAY stock returned?
Including reinvested dividends, EBAY returned +28.7% over one year, +10.5% a year over five years, +16.8% a year over ten years through October 23, 2026.
Is EBAY stock overvalued?
At today's price, a reverse discounted cash flow model (10% discount rate, 3% terminal growth) implies eBay must grow free cash flow about 15% a year for the next decade. Its free cash flow fell 6% a year over the last five years. Whether that is achievable decides if the stock is cheap or expensive. This is a model, not advice.
What is the EBAY price target?
27 analysts cover EBAY with an average 12-month price target of $116.92, -4% from the current price. 38% of them rate it a buy.
When does EBAY report earnings?
eBay is expected to report earnings on October 28, 2026. It has beaten EPS estimates 8 quarters in a row.
How many employees does eBay have?
eBay has about 12,300 full-time employees, or $976,260 of revenue per employee.
Sources: SEC EDGAR filings, Yahoo Finance market data (delayed), FI Handbook calculations. Last close October 23, 2026. Methodology