AMZN vs WSM
Amazon (AMZN) and Williams-Sonoma (WSM) compared side by side. Amazon (AMZN) is larger, with a market cap of $2.7T versus $29.7B for Williams-Sonoma, about 90.0 times the size. On trailing earnings, AMZN is cheaper at 20.0x versus 25.9x for WSM.
Head to head
| Metric | AMZN | WSM |
|---|---|---|
| Market cap | $2.7T | $29.7B |
| P/E (TTM) | 20.0x | 25.9x |
| Forward P/E | 23.8x | 24.0x |
| Revenue (TTM) | $775.7B | $8.0B |
| Revenue growth | 19.6% | 6.7% |
| Gross margin | 50.8% | 45.7% |
| Operating margin | 13.7% | 17.3% |
| Free cash flow | -$2.5B | $1.3B |
| Dividend yield | None | 1.20% |
| 1-year return | +12.2% | +36.1% |
| 5-year return (annual) | +8.3% | +23.9% |
| Max drawdown | -94% | -89% |
| FI Handbook grade | C | B- |
Highlighted: the stronger figure on metrics where higher or lower is clearly better.
Growth of $10,000 (5 years, price only)
AMZN vs WSM FAQ
Which is bigger, AMZN or WSM?
Amazon (AMZN) is larger, with a market cap of $2.7T versus $29.7B for Williams-Sonoma, about 90.0 times the size.
Is AMZN or WSM cheaper?
On trailing earnings, AMZN is cheaper at 20.0x versus 25.9x for WSM. A lower P/E can reflect slower expected growth, so compare growth and margins too.
Which stock performed better over the past year, AMZN or WSM?
WSM returned +36.1% over the past year including dividends, versus +12.2% for AMZN, through October 23, 2026.
Which pays a higher dividend, AMZN or WSM?
WSM yields 1.20%; AMZN does not pay a dividend.
Full pages: Amazon · Williams-Sonoma