Clorox (CLX) stock
Consumer Staples · Household Products
Clorox (CLX) is a Household Products company in the Consumer Staples sector, headquartered in Oakland, California. As of October 23, 2026, CLX closed at $86.40, a market capitalization of $10.45 billion, the 491st largest company in the S&P 500. Over the last twelve months it generated $6.72 billion in revenue (-2% year over year) and $405.00 million in free cash flow. The stock trades at 18.0x trailing earnings and 14.1x forward earnings.
- 1-year total return: -23.1% (dividends reinvested)
- 5-year return: -8.6% a year
- 52-week range: $79.12 – $128.90
- Gross margin 42.3%, operating margin 12.9%
- Dividend yield: 5.79%, 42 straight years of increases
- FI Handbook report card: C+ across 10 metrics
- 34th largest of 34 Consumer Staples stocks in the S&P 500
CLX price chart
1Y price change: -25.7% (price only; total returns below include dividends)
| Total return | 1M | YTD | 1Y | 3Y | 5Y | 10Y | MAX |
|---|---|---|---|---|---|---|---|
| CLX | +2.9% | -11.2% | -23.1% | -7.4% | -8.6% | -0.3% | +7.8% |
Dividends reinvested. 3Y and longer are annualized; MAX is annualized since 1973.
CLX key statistics
- Market cap
- $10.4B
- #491 in S&P 500
- P/E (TTM)
- 18.0x
- Forward P/E
- 14.1x
- EPS (TTM)
- $4.81
- Revenue (TTM)
- $6.7B
- -2%
- Free cash flow
- $405.0M
- Gross margin
- 42.3%
- Operating margin
- 12.9%
- Return on equity
- 163.8%
- Dividend yield
- 5.79%
- 52-week range
- $79.12 – $128.90
- Beta
- 0.57
- Price / sales
- 1.6x
- EV / EBITDA
- 14.1x
- Debt / equity
- 22.21x
- Employees
- 9,200
CLX report card
C+Ten fundamentals graded A to F against fixed thresholds. Not a buy or sell rating.
- Revenue growth-2.0%F
- Gross margin42.3%B
- Operating margin12.9%C
- FCF margin6.0%D
- Return on equity163.8%A
- Net debt / EBITDA4.8xF
- Forward P/E14.1xA
- PEG ratio1.1xB
- Shareholder yield9.0%A
- Share count change / yr-0.5%B
Clorox financials
Revenue went from $5.8B in fiscal 2016 to $7.1B in fiscal 2025, growing 2.4% a year.
| Fiscal year | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $5.8B | $6.0B | $6.1B | $6.2B | $6.7B | $7.3B | $7.1B | $7.4B | $7.1B | $7.1B |
| Gross profit | $2.6B | $2.7B | $2.7B | $2.7B | $3.1B | $3.2B | $2.5B | $2.9B | $3.0B | $3.2B |
| Net income | $648.0M | $701.0M | $823.0M | $820.0M | $939.0M | $710.0M | $462.0M | $149.0M | $280.0M | $810.0M |
| EPS (diluted) | $4.92 | $5.33 | $6.26 | $6.32 | $7.36 | $5.58 | $3.73 | $1.20 | $2.25 | $6.52 |
| Free cash flow | $606.0M | $634.0M | $782.0M | $786.0M | $1.3B | $945.0M | $535.0M | $930.0M | $483.0M | $761.0M |
| Buybacks | $254.0M | $183.0M | $271.0M | $661.0M | $248.0M | $905.0M | $25.0M | $0 | $0 | $332.0M |
| Dividends paid | $398.0M | $412.0M | $450.0M | $490.0M | $533.0M | $558.0M | $571.0M | $583.0M | $595.0M | $602.0M |
| Diluted shares | 131.7M | 131.6M | 131.6M | 129.8M | 127.7M | 127.3M | 123.9M | 124.2M | 124.8M | 124.3M |
Source: SEC filings (10-K XBRL). EPS and share counts are split-adjusted.
What's priced into CLX?
A reverse DCF asks what growth the current price requires. With an enterprise value of $15.9B and $405.0M of trailing free cash flow, Clorox needs to grow free cash flow about 28.0% a year for ten years (fading to 3.0% terminal growth) to earn a 10% annual return. For context, free cash flow grew -10.0% a year over the last five years.
P/E ratio history
Current 13.3x vs. median 24.4x (10th–90th percentile 15.9x–56.4x).
A model, not a forecast or advice. Small changes in assumptions move the answer a lot.
CLX dividend
- Dividend yield
- 5.79%
- Annual dividend
- $5.00
- Years of increases
- 42
- 5-yr dividend growth
- 2.5%
- per year
- Payout ratio
- 103%
- Payments per year
- 4
Regular dividends per share by calendar year; special dividends excluded. Current year omitted until complete.
CLX analyst price targets
17 analysts' average 12-month target is $96.35 (+12% vs. $86.40). Targets range from $74.00 to $154.00. 6% rate it a buy.
CLX earnings
Next report: November 2, 2026. Clorox has beaten EPS estimates 2 quarters in a row. Last quarter's revenue was $1.9B (-2% year over year).
| Report date | EPS estimate | EPS actual | Surprise |
|---|---|---|---|
| Aug 3, 2026 | $1.65 | $1.66 | +0.9% |
| Apr 30, 2026 | $1.54 | $1.64 | +6.2% |
| Feb 3, 2026 | $1.43 | $1.39 | -3.0% |
| Nov 3, 2025 | $0.78 | $0.85 | +9.2% |
| Jul 31, 2025 | $2.21 | $2.87 | +29.8% |
| May 5, 2025 | $1.56 | $1.45 | -6.9% |
| Feb 3, 2025 | $1.40 | $1.55 | +10.7% |
| Oct 30, 2024 | $1.39 | $1.86 | +33.6% |
Stocks like CLX
| Name | Today | 1Y | Mkt cap | P/E | |
|---|---|---|---|---|---|
 CL Colgate-Palmolive | -3.44% | +23% | $75.0B | 37.0x | Compare |
 KMB Kimberly-Clark | -1.93% | -3% | $36.6B | 21.7x | Compare |
 CHD Church & Dwight | -3.37% | +23% | $25.0B | 33.7x | Compare |
 WMT Walmart | -1.02% | +13% | $954.1B | 43.4x | Compare |
 COST Costco Wholesale | -1.46% | +7% | $444.6B | 48.3x | Compare |
 KO Coca-Cola | -2.76% | +36% | $398.9B | 27.8x | Compare |
 PG Procter & Gamble | -2.76% | +10% | $373.2B | 24.3x | Compare |
 PM Philip Morris International | -1.13% | +31% | $310.9B | 29.1x | Compare |
CLX news
- 5 Top Dividend Stocks Yielding 5% or More to Buy Right Now for Passive Income · Oct 24, 2026
- Kimberly-Clark vs. Clorox: The Higher Yield May Not Be the Better Dividend · Oct 21, 2026
- 4 Top Dividend Stocks Yielding 4% or More to Buy Right Now for Passive Income · Oct 21, 2026
- Kimberly-Clark vs. Clorox: Which Dividend Stock Pays You More in 10 Years? · Oct 19, 2026
- Better Dividend Stock for Retirees: Clorox vs. J.M. Smucker · Oct 19, 2026
CLX stock FAQ
What is CLX's market cap?
Clorox's market capitalization is $10.45 billion as of October 23, 2026, ranking 491st in the S&P 500.
What is CLX's P/E ratio?
CLX trades at a trailing price-to-earnings ratio of 18.0x and a forward P/E of 14.1x. Its median P/E over the period we track is 24.4x.
Does CLX pay a dividend?
Yes. Clorox pays $5.00 per share a year, a 5.79% yield. It has raised its dividend 42 years in a row. Dividends grew 2.5% a year over the last five years.
How much has CLX stock returned?
Including reinvested dividends, CLX returned -23.1% over one year, -8.6% a year over five years, -0.3% a year over ten years through October 23, 2026.
Is CLX stock overvalued?
At today's price, a reverse discounted cash flow model (10% discount rate, 3% terminal growth) implies Clorox must grow free cash flow about 28% a year for the next decade. Its free cash flow fell 10% a year over the last five years. Whether that is achievable decides if the stock is cheap or expensive. This is a model, not advice.
What is the CLX price target?
17 analysts cover CLX with an average 12-month price target of $96.35, +12% from the current price. 6% of them rate it a buy.
When does CLX report earnings?
Clorox is expected to report earnings on November 2, 2026. It has beaten EPS estimates 2 quarters in a row.
How many employees does Clorox have?
Clorox has about 9,200 full-time employees, or $730,435 of revenue per employee.
Sources: SEC EDGAR filings, Yahoo Finance market data (delayed), FI Handbook calculations. Last close October 23, 2026. Methodology