CLX vs KMB
Clorox (CLX) and Kimberly-Clark (KMB) compared side by side. Kimberly-Clark (KMB) is larger, with a market cap of $36.6B versus $10.4B for Clorox, about 3.5 times the size. On trailing earnings, CLX is cheaper at 18.0x versus 21.7x for KMB.
Head to head
| Metric | CLX | KMB |
|---|---|---|
| Market cap | $10.4B | $36.6B |
| P/E (TTM) | 18.0x | 21.7x |
| Forward P/E | 14.1x | 14.9x |
| Revenue (TTM) | $6.7B | $16.6B |
| Revenue growth | -2.0% | 0.6% |
| Gross margin | 42.3% | 37.6% |
| Operating margin | 12.9% | 19.0% |
| Free cash flow | $405.0M | $1.8B |
| Dividend yield | 5.79% | 4.65% |
| 1-year return | -23.1% | -2.5% |
| 5-year return (annual) | -8.6% | +0.1% |
| Max drawdown | -87% | -37% |
| FI Handbook grade | C+ | B- |
Highlighted: the stronger figure on metrics where higher or lower is clearly better.
Growth of $10,000 (5 years, price only)
CLX vs KMB FAQ
Which is bigger, CLX or KMB?
Kimberly-Clark (KMB) is larger, with a market cap of $36.6B versus $10.4B for Clorox, about 3.5 times the size.
Is CLX or KMB cheaper?
On trailing earnings, CLX is cheaper at 18.0x versus 21.7x for KMB. A lower P/E can reflect slower expected growth, so compare growth and margins too.
Which stock performed better over the past year, CLX or KMB?
KMB returned -2.5% over the past year including dividends, versus -23.1% for CLX, through October 23, 2026.
Which pays a higher dividend, CLX or KMB?
CLX yields 5.79% versus 4.65% for KMB.
Full pages: Clorox · Kimberly-Clark