Nike (NKE) stock
Consumer Discretionary · Apparel, Accessories & Luxury Goods
Nike (NKE) is an Apparel, Accessories & Luxury Goods company in the Consumer Discretionary sector, headquartered in Washington County, Oregon. As of October 23, 2026, NKE closed at $37.30, a market capitalization of $55.40 billion, the 218th largest company in the S&P 500. Over the last twelve months it generated $45.89 billion in revenue (-4% year over year) and $2.10 billion in free cash flow. The stock trades at 17.9x trailing earnings and 23.6x forward earnings.
- 1-year total return: -44.7% (dividends reinvested)
- 5-year return: -24.2% a year
- 52-week range: $31.97 – $70.44
- Gross margin 43.4%, operating margin 7.9%
- Dividend yield: 4.40%, 24 straight years of increases
- FI Handbook report card: C+ across 10 metrics
- 19th largest of 47 Consumer Discretionary stocks in the S&P 500
NKE price chart
1Y price change: -46.5% (price only; total returns below include dividends)
| Total return | 1M | YTD | 1Y | 3Y | 5Y | 10Y | MAX |
|---|---|---|---|---|---|---|---|
| NKE | +3.5% | -39.9% | -44.7% | -27.0% | -24.2% | -1.8% | +13.3% |
Dividends reinvested. 3Y and longer are annualized; MAX is annualized since 1980.
NKE key statistics
- Market cap
- $55.4B
- #218 in S&P 500
- P/E (TTM)
- 17.9x
- Forward P/E
- 23.6x
- EPS (TTM)
- $2.08
- Revenue (TTM)
- $45.9B
- -4%
- Free cash flow
- $2.1B
- Gross margin
- 43.4%
- Operating margin
- 7.9%
- Return on equity
- 21.6%
- Dividend yield
- 4.40%
- 52-week range
- $31.97 – $70.44
- Beta
- 1.10
- Price / sales
- 1.2x
- EV / EBITDA
- 11.9x
- Debt / equity
- 0.73x
- Employees
- 73,000
NKE report card
C+Ten fundamentals graded A to F against fixed thresholds. Not a buy or sell rating.
- Revenue growth-4.3%F
- Gross margin43.4%B
- Operating margin7.9%D
- FCF margin4.6%D
- Return on equity21.6%B
- Net debt / EBITDA0.6xB
- Forward P/E23.6xC
- PEG ratio1.4xB
- Shareholder yield4.7%B
- Share count change / yr-1.6%B
Nike financials
Revenue went from $34.4B in fiscal 2017 to $46.4B in fiscal 2026, growing 3.4% a year.
| Fiscal year | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $34.4B | $36.4B | $39.1B | $37.4B | $44.5B | $46.7B | $51.2B | $51.4B | $46.3B | $46.4B |
| Gross profit | $15.3B | $16.0B | $17.5B | $16.2B | $20.0B | $21.5B | $22.3B | $22.9B | $19.8B | $19.9B |
| Net income | $4.2B | $1.9B | $4.0B | $2.5B | $5.7B | $6.0B | $5.1B | $5.7B | $3.2B | $3.1B |
| EPS (diluted) | $2.51 | $1.17 | $2.49 | $1.60 | $3.56 | $3.75 | $3.23 | $3.73 | $2.16 | $2.10 |
| Free cash flow | $2.7B | $3.9B | $4.8B | $1.4B | $6.0B | $4.4B | $4.9B | $6.6B | $3.3B | $2.2B |
| Buybacks | $3.2B | $4.3B | $4.3B | $3.1B | $608.0M | $4.0B | $5.5B | $4.3B | $3.0B | $146.0M |
| Dividends paid | $1.1B | $1.2B | $1.3B | $1.5B | $1.6B | $1.8B | $2.0B | $2.2B | $2.3B | $2.4B |
| Diluted shares | 1.7B | 1.7B | 1.6B | 1.6B | 1.6B | 1.6B | 1.6B | 1.5B | 1.5B | 1.5B |
Source: SEC filings (10-K XBRL). EPS and share counts are split-adjusted.
What's priced into NKE?
A reverse DCF asks what growth the current price requires. With an enterprise value of $58.2B and $2.1B of trailing free cash flow, Nike needs to grow free cash flow about 18.8% a year for ten years (fading to 3.0% terminal growth) to earn a 10% annual return. For context, free cash flow grew -18.2% a year over the last five years.
P/E ratio history
Current 17.8x vs. median 27.3x (10th–90th percentile 19.0x–63.4x).
A model, not a forecast or advice. Small changes in assumptions move the answer a lot.
NKE dividend
- Dividend yield
- 4.40%
- Annual dividend
- $1.64
- Years of increases
- 24
- 5-yr dividend growth
- 9.8%
- per year
- Payout ratio
- 79%
- Payments per year
- 4
Regular dividends per share by calendar year; special dividends excluded. Current year omitted until complete.
NKE earnings
Next report: December 17, 2026. Nike has beaten EPS estimates 8 quarters in a row. Last quarter's revenue was $11.2B (-4% year over year).
| Report date | EPS estimate | EPS actual | Surprise |
|---|---|---|---|
| Oct 1, 2026 | $0.44 | $0.48 | +9.9% |
| Jun 30, 2026 | $0.13 | $0.72 | +466.1% |
| Mar 31, 2026 | $0.28 | $0.35 | +24.3% |
| Dec 18, 2025 | $0.38 | $0.53 | +41.3% |
| Sep 30, 2025 | $0.27 | $0.49 | +81.3% |
| Jun 26, 2025 | $0.12 | $0.14 | +14.2% |
| Mar 20, 2025 | $0.29 | $0.54 | +85.5% |
| Dec 19, 2024 | $0.63 | $0.78 | +23.3% |
Stocks like NKE
| Name | Today | 1Y | Mkt cap | P/E | |
|---|---|---|---|---|---|
 RL Ralph Lauren | -1.19% | +13% | $22.5B | 23.8x | Compare |
 TPR Tapestry | -3.12% | -3% | $21.9B | 15.2x | Compare |
 LULU lululemon athletica inc. | -4.85% | -45% | $11.5B | 8.1x | Compare |
 AMZN Amazon.com | -0.95% | +12% | $2.7T | 20.0x | Compare |
 TSLA Tesla | -0.63% | -17% | $1.5T | 409.0x | Compare |
 HD Home Depot | -2.41% | -15% | $319.1B | 21.5x | Compare |
 MCD McDonald's | -1.65% | -17% | $175.8B | 20.2x | Compare |
 TJX TJX Companies | -1.57% | +3% | $159.6B | 26.9x | Compare |
NKE news
- Nike Slips as Greater China Falls 26% and Converse Drops 28% in Q1 · Oct 24, 2026
- Is Nike Still a Growth Stock? Here's the Answer. · Oct 24, 2026
- Nike (NKE) Picks AI Defect Checks For Footwear Factories Starting In 2027 · Oct 24, 2026
- Barclays Sees $45 and Wolfe Sees $28 for Nike Stock. Here’s Where the Stock Could Go · Oct 23, 2026
- Nike (NKE) Falls More Steeply Than Broader Market: What Investors Need to Know · Oct 23, 2026
NKE stock FAQ
What is NKE's market cap?
Nike's market capitalization is $55.40 billion as of October 23, 2026, ranking 218th in the S&P 500.
What is NKE's P/E ratio?
NKE trades at a trailing price-to-earnings ratio of 17.9x and a forward P/E of 23.6x. Its median P/E over the period we track is 27.3x.
Does NKE pay a dividend?
Yes. Nike pays $1.64 per share a year, a 4.40% yield. It has raised its dividend 24 years in a row. Dividends grew 9.8% a year over the last five years.
How much has NKE stock returned?
Including reinvested dividends, NKE returned -44.7% over one year, -24.2% a year over five years, -1.8% a year over ten years through October 23, 2026.
Is NKE stock overvalued?
At today's price, a reverse discounted cash flow model (10% discount rate, 3% terminal growth) implies Nike must grow free cash flow about 19% a year for the next decade. Its free cash flow fell 18% a year over the last five years. Whether that is achievable decides if the stock is cheap or expensive. This is a model, not advice.
When does NKE report earnings?
Nike is expected to report earnings on December 17, 2026. It has beaten EPS estimates 8 quarters in a row.
How many employees does Nike have?
Nike has about 73,000 full-time employees, or $628,644 of revenue per employee.
Sources: SEC EDGAR filings, Yahoo Finance market data (delayed), FI Handbook calculations. Last close October 23, 2026. Methodology