Hasbro (HAS) stock
Consumer Discretionary · Leisure Products
Hasbro (HAS) is a Leisure Products company in the Consumer Discretionary sector, headquartered in Pawtucket, Rhode Island. As of October 23, 2026, HAS closed at $117.44, a market capitalization of $16.56 billion, the 437th largest company in the S&P 500. Over the last twelve months it generated $5.18 billion in revenue (+15% year over year) and $1.09 billion in free cash flow. The stock trades at 21.0x trailing earnings and 17.2x forward earnings.
- 1-year total return: +55.5% (dividends reinvested)
- 5-year return: +9.9% a year
- 52-week range: $74.78 – $117.77
- Gross margin 65.3%, operating margin 32.4%
- Dividend yield: 2.38%
- FI Handbook report card: B across 10 metrics
- 39th largest of 47 Consumer Discretionary stocks in the S&P 500
HAS price chart
1Y price change: +50.7% (price only; total returns below include dividends)
| Total return | 1M | YTD | 1Y | 3Y | 5Y | 10Y | MAX |
|---|---|---|---|---|---|---|---|
| HAS | +35.7% | +46.5% | +55.5% | +34.9% | +9.9% | +7.1% | +18.3% |
Dividends reinvested. 3Y and longer are annualized; MAX is annualized since 1980.
HAS key statistics
- Market cap
- $16.6B
- #437 in S&P 500
- P/E (TTM)
- 21.0x
- Forward P/E
- 17.2x
- EPS (TTM)
- $5.59
- Revenue (TTM)
- $5.2B
- +15%
- Free cash flow
- $1.1B
- Gross margin
- 65.3%
- Operating margin
- 32.4%
- Return on equity
- 139.8%
- Dividend yield
- 2.38%
- 52-week range
- $74.78 – $117.77
- Beta
- 0.44
- Price / sales
- 3.2x
- EV / EBITDA
- 12.7x
- Debt / equity
- 3.74x
- Employees
- 4,520
HAS report card
BTen fundamentals graded A to F against fixed thresholds. Not a buy or sell rating.
- Revenue growth15.0%B
- Gross margin65.3%A
- Operating margin32.4%A
- FCF margin21.0%B
- Return on equity139.8%A
- Net debt / EBITDA1.4xC
- Forward P/E17.2xB
- PEG ratio1.7xC
- Shareholder yield2.4%C
- Share count change / yr0.4%C
Hasbro financials
Revenue went from $5.0B in fiscal 2016 to $4.7B in fiscal 2025, shrinking 0.7% a year.
| Fiscal year | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $5.0B | $5.2B | $4.6B | $4.7B | $5.5B | $6.4B | $5.9B | $5.0B | $4.1B | $4.7B |
| Gross profit | $3.1B | $3.2B | $2.7B | $2.9B | $3.7B | $4.5B | $3.9B | $3.3B | $3.0B | $3.4B |
| Operating income | $788.0M | $810.4M | $331.1M | $652.1M | $501.8M | $763.3M | $407.7M | -$1.5B | $690.0M | $11.1M |
| Net income | $551.4M | $396.6M | $220.4M | $520.5M | $222.5M | $428.7M | $203.5M | -$1.5B | $385.6M | -$322.4M |
| EPS (diluted) | $4.34 | $3.12 | $1.74 | $4.05 | $1.62 | $3.10 | $1.46 | $-10.73 | $2.75 | $-2.30 |
| Free cash flow | $662.4M | $589.5M | $505.6M | $519.5M | $850.5M | $685.2M | $244.7M | $590.1M | $760.2M | $829.9M |
| Buybacks | $150.1M | $151.3M | $250.1M | $61.4M | $0 | $0 | $125.0M | $0 | $0 | — |
| Dividends paid | $248.9M | $277.0M | $309.3M | $336.6M | $372.7M | $374.5M | $385.3M | $388.0M | $389.9M | $392.5M |
| Diluted shares | 127.0M | 127.0M | 126.9M | 128.5M | 137.6M | 138.4M | 138.9M | 138.8M | 140.3M | 140.2M |
Source: SEC filings (10-K XBRL). EPS and share counts are split-adjusted.
What's priced into HAS?
A reverse DCF asks what growth the current price requires. With an enterprise value of $18.6B and $1.1B of trailing free cash flow, Hasbro needs to grow free cash flow about 6.8% a year for ten years (fading to 3.0% terminal growth) to earn a 10% annual return. For context, free cash flow grew -0.5% a year over the last five years.
P/E ratio history
Current 36.3x vs. median 22.9x (10th–90th percentile 13.4x–55.7x).
A model, not a forecast or advice. Small changes in assumptions move the answer a lot.
HAS dividend
- Dividend yield
- 2.38%
- Annual dividend
- $2.80
- Years of increases
- —
- 5-yr dividend growth
- 0.6%
- per year
- Payout ratio
- 50%
- Payments per year
- 4
Regular dividends per share by calendar year; special dividends excluded. Current year omitted until complete.
HAS analyst price targets
13 analysts' average 12-month target is $117.77 (+0% vs. $117.44). Targets range from $100.00 to $137.00. 86% rate it a buy.
HAS earnings
Next report: February 9, 2027. Hasbro has beaten EPS estimates 8 quarters in a row.
| Report date | EPS estimate | EPS actual | Surprise |
|---|---|---|---|
| Oct 20, 2026 | $1.85 | $2.90 | +56.6% |
| Jul 21, 2026 | $1.13 | $1.28 | +12.8% |
| May 13, 2026 | $1.13 | $1.47 | +29.5% |
| Feb 10, 2026 | $0.95 | $1.51 | +59.3% |
| Oct 23, 2025 | $1.63 | $1.68 | +2.9% |
| Jul 23, 2025 | $0.77 | $1.30 | +68.6% |
| Apr 24, 2025 | $0.67 | $1.04 | +54.3% |
| Feb 20, 2025 | $0.35 | $0.46 | +33.1% |
Stocks like HAS
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HAS news
- Why Hasbro Stock Surged This Week · Oct 24, 2026
- Hasbro (HAS) Is Up 5.83% in One Week: What You Should Know · Oct 23, 2026
- Best Momentum Stock to Buy for October 23rd · Oct 23, 2026
- Best Income Stocks to Buy for October 23rd · Oct 23, 2026
- New Strong Buy Stocks for October 23rd · Oct 23, 2026
HAS stock FAQ
What is HAS's market cap?
Hasbro's market capitalization is $16.56 billion as of October 23, 2026, ranking 437th in the S&P 500.
What is HAS's P/E ratio?
HAS trades at a trailing price-to-earnings ratio of 21.0x and a forward P/E of 17.2x. Its median P/E over the period we track is 22.9x.
Does HAS pay a dividend?
Yes. Hasbro pays $2.80 per share a year, a 2.38% yield. Dividends grew 0.6% a year over the last five years.
How much has HAS stock returned?
Including reinvested dividends, HAS returned +55.5% over one year, +9.9% a year over five years, +7.1% a year over ten years through October 23, 2026.
Is HAS stock overvalued?
At today's price, a reverse discounted cash flow model (10% discount rate, 3% terminal growth) implies Hasbro must grow free cash flow about 7% a year for the next decade. Its free cash flow fell 0% a year over the last five years. Whether that is achievable decides if the stock is cheap or expensive. This is a model, not advice.
What is the HAS price target?
13 analysts cover HAS with an average 12-month price target of $117.77, +0% from the current price. 86% of them rate it a buy.
When does HAS report earnings?
Hasbro is expected to report earnings on February 9, 2027. It has beaten EPS estimates 8 quarters in a row.
How many employees does Hasbro have?
Hasbro has about 4,520 full-time employees, or $1.1 million of revenue per employee.
Sources: SEC EDGAR filings, Yahoo Finance market data (delayed), FI Handbook calculations. Last close October 23, 2026. Methodology