AMZN vs ULTA
Amazon (AMZN) and Ulta Beauty (ULTA) compared side by side. Amazon (AMZN) is larger, with a market cap of $2.7T versus $26.7B for Ulta Beauty, about 100.2 times the size. On trailing earnings, AMZN is cheaper at 20.0x versus 22.8x for ULTA.
Head to head
| Metric | AMZN | ULTA |
|---|---|---|
| Market cap | $2.7T | $26.7B |
| P/E (TTM) | 20.0x | 22.8x |
| Forward P/E | 23.8x | 19.5x |
| Revenue (TTM) | $775.7B | $13.0B |
| Revenue growth | 19.6% | 8.9% |
| Gross margin | 50.8% | 43.1% |
| Operating margin | 13.7% | 12.5% |
| Free cash flow | -$2.5B | $1.1B |
| Dividend yield | None | None |
| 1-year return | +12.2% | +19.1% |
| 5-year return (annual) | +8.3% | +10.9% |
| Max drawdown | -94% | -88% |
| FI Handbook grade | C | B- |
Highlighted: the stronger figure on metrics where higher or lower is clearly better.
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AMZN vs ULTA FAQ
Which is bigger, AMZN or ULTA?
Amazon (AMZN) is larger, with a market cap of $2.7T versus $26.7B for Ulta Beauty, about 100.2 times the size.
Is AMZN or ULTA cheaper?
On trailing earnings, AMZN is cheaper at 20.0x versus 22.8x for ULTA. A lower P/E can reflect slower expected growth, so compare growth and margins too.
Which stock performed better over the past year, AMZN or ULTA?
ULTA returned +19.1% over the past year including dividends, versus +12.2% for AMZN, through October 23, 2026.
Full pages: Amazon · Ulta Beauty