BKNG vs RCL
Booking (BKNG) and Royal Caribbean (RCL) compared side by side. Booking (BKNG) is larger, with a market cap of $117.1B versus $73.9B for Royal Caribbean, about 1.6 times the size. On trailing earnings, RCL is cheaper at 17.1x versus 17.3x for BKNG.
Head to head
| Metric | BKNG | RCL |
|---|---|---|
| Market cap | $117.1B | $73.9B |
| P/E (TTM) | 17.3x | 17.1x |
| Forward P/E | 12.6x | 13.6x |
| Revenue (TTM) | $28.2B | $18.7B |
| Revenue growth | 8.1% | 6.5% |
| Gross margin | 87.2% | 50.3% |
| Operating margin | 34.4% | 27.1% |
| Free cash flow | $9.5B | -$416.0M |
| Dividend yield | 1.08% | 2.17% |
| 1-year return | -22.8% | -11.0% |
| 5-year return (annual) | +10.7% | +27.6% |
| Max drawdown | -99% | -89% |
| FI Handbook grade | A- | C+ |
Highlighted: the stronger figure on metrics where higher or lower is clearly better.
Growth of $10,000 (5 years, price only)
BKNG vs RCL FAQ
Which is bigger, BKNG or RCL?
Booking (BKNG) is larger, with a market cap of $117.1B versus $73.9B for Royal Caribbean, about 1.6 times the size.
Is BKNG or RCL cheaper?
On trailing earnings, RCL is cheaper at 17.1x versus 17.3x for BKNG. A lower P/E can reflect slower expected growth, so compare growth and margins too.
Which stock performed better over the past year, BKNG or RCL?
RCL returned -11.0% over the past year including dividends, versus -22.8% for BKNG, through October 23, 2026.
Which pays a higher dividend, BKNG or RCL?
RCL yields 2.17% versus 1.08% for BKNG.
Full pages: Booking · Royal Caribbean