BKNG vs NCLH
Booking (BKNG) and Norwegian Cruise Line (NCLH) compared side by side. Booking (BKNG) is larger, with a market cap of $117.1B versus $6.9B for Norwegian Cruise Line, about 16.9 times the size. On trailing earnings, NCLH is cheaper at 9.3x versus 17.3x for BKNG.
Head to head
| Metric | BKNG | NCLH |
|---|---|---|
| Market cap | $117.1B | $6.9B |
| P/E (TTM) | 17.3x | 9.3x |
| Forward P/E | 12.6x | 10.2x |
| Revenue (TTM) | $28.2B | $10.2B |
| Revenue growth | 8.1% | 4.9% |
| Gross margin | 87.2% | 42.5% |
| Operating margin | 34.4% | 14.0% |
| Free cash flow | $9.5B | -$1.2B |
| Dividend yield | 1.08% | None |
| 1-year return | -22.8% | -35.7% |
| 5-year return (annual) | +10.7% | -9.9% |
| Max drawdown | -99% | -88% |
| FI Handbook grade | A- | C- |
Highlighted: the stronger figure on metrics where higher or lower is clearly better.
Growth of $10,000 (5 years, price only)
BKNG vs NCLH FAQ
Which is bigger, BKNG or NCLH?
Booking (BKNG) is larger, with a market cap of $117.1B versus $6.9B for Norwegian Cruise Line, about 16.9 times the size.
Is BKNG or NCLH cheaper?
On trailing earnings, NCLH is cheaper at 9.3x versus 17.3x for BKNG. A lower P/E can reflect slower expected growth, so compare growth and margins too.
Which stock performed better over the past year, BKNG or NCLH?
BKNG returned -22.8% over the past year including dividends, versus -35.7% for NCLH, through October 23, 2026.
Which pays a higher dividend, BKNG or NCLH?
BKNG yields 1.08%; NCLH does not pay a dividend.
Full pages: Booking · Norwegian Cruise Line