BKNG vs HLT
Booking (BKNG) and Hilton Worldwide (HLT) compared side by side. Booking (BKNG) is larger, with a market cap of $117.1B versus $78.7B for Hilton Worldwide, about 1.5 times the size. On trailing earnings, BKNG is cheaper at 17.3x versus 51.3x for HLT.
Head to head
| Metric | BKNG | HLT |
|---|---|---|
| Market cap | $117.1B | $78.7B |
| P/E (TTM) | 17.3x | 51.3x |
| Forward P/E | 12.6x | 33.5x |
| Revenue (TTM) | $28.2B | $5.1B |
| Revenue growth | 8.1% | 2.5% |
| Gross margin | 87.2% | 79.0% |
| Operating margin | 34.4% | 63.0% |
| Free cash flow | $9.5B | $1.9B |
| Dividend yield | 1.08% | 0.17% |
| 1-year return | -22.8% | +30.9% |
| 5-year return (annual) | +10.7% | +20.1% |
| Max drawdown | -99% | -51% |
| FI Handbook grade | A- | B- |
Highlighted: the stronger figure on metrics where higher or lower is clearly better.
Growth of $10,000 (5 years, price only)
BKNG vs HLT FAQ
Which is bigger, BKNG or HLT?
Booking (BKNG) is larger, with a market cap of $117.1B versus $78.7B for Hilton Worldwide, about 1.5 times the size.
Is BKNG or HLT cheaper?
On trailing earnings, BKNG is cheaper at 17.3x versus 51.3x for HLT. A lower P/E can reflect slower expected growth, so compare growth and margins too.
Which stock performed better over the past year, BKNG or HLT?
HLT returned +30.9% over the past year including dividends, versus -22.8% for BKNG, through October 23, 2026.
Which pays a higher dividend, BKNG or HLT?
BKNG yields 1.08% versus 0.17% for HLT.
Full pages: Booking · Hilton Worldwide