BF-B vs COST
Brown–Forman (BF-B) and Costco (COST) compared side by side. Costco (COST) is larger, with a market cap of $444.6B versus $13.5B for Brown–Forman, about 32.9 times the size. On trailing earnings, BF-B is cheaper at 19.0x versus 48.3x for COST.
Head to head
| Metric | BF-B | COST |
|---|---|---|
| Market cap | $13.5B | $444.6B |
| P/E (TTM) | 19.0x | 48.3x |
| Forward P/E | 17.2x | 40.1x |
| Revenue (TTM) | $3.9B | $303.2B |
| Revenue growth | -1.4% | 11.1% |
| Gross margin | 60.7% | 12.8% |
| Operating margin | 27.6% | 3.8% |
| Free cash flow | $925.0M | $9.4B |
| Dividend yield | 3.13% | 0.59% |
| 1-year return | +8.3% | +7.1% |
| 5-year return (annual) | -13.8% | +17.0% |
| Max drawdown | -69% | -62% |
| FI Handbook grade | B- | C- |
Highlighted: the stronger figure on metrics where higher or lower is clearly better.
Growth of $10,000 (5 years, price only)
BF-B vs COST FAQ
Which is bigger, BF-B or COST?
Costco (COST) is larger, with a market cap of $444.6B versus $13.5B for Brown–Forman, about 32.9 times the size.
Is BF-B or COST cheaper?
On trailing earnings, BF-B is cheaper at 19.0x versus 48.3x for COST. A lower P/E can reflect slower expected growth, so compare growth and margins too.
Which stock performed better over the past year, BF-B or COST?
BF-B returned +8.3% over the past year including dividends, versus +7.1% for COST, through October 23, 2026.
Which pays a higher dividend, BF-B or COST?
BF-B yields 3.13% versus 0.59% for COST.
Full pages: Brown–Forman · Costco