APP vs GOOG
AppLovin (APP) and Alphabet (GOOG) compared side by side. Alphabet (GOOG) is larger, with a market cap of $3.9T versus $87.4B for AppLovin, about 44.4 times the size. On trailing earnings, GOOG is cheaper at 15.9x versus 20.0x for APP.
Head to head
| Metric | APP | GOOG |
|---|---|---|
| Market cap | $87.4B | $3.9T |
| P/E (TTM) | 20.0x | 15.9x |
| Forward P/E | 12.7x | 20.7x |
| Revenue (TTM) | $6.8B | $445.9B |
| Revenue growth | 52.8% | 24.2% |
| Gross margin | 88.5% | 60.9% |
| Operating margin | 77.7% | 34.0% |
| Free cash flow | $4.5B | $53.3B |
| Dividend yield | None | 0.28% |
| 1-year return | -55.9% | +25.4% |
| 5-year return (annual) | +22.5% | +18.2% |
| Max drawdown | -92% | -65% |
| FI Handbook grade | B+ | B+ |
Highlighted: the stronger figure on metrics where higher or lower is clearly better.
Growth of $10,000 (5 years, price only)
$0
$25.0K
$50.0K
$75.0K
20222023202420252026
APP vs GOOG FAQ
Which is bigger, APP or GOOG?
Alphabet (GOOG) is larger, with a market cap of $3.9T versus $87.4B for AppLovin, about 44.4 times the size.
Is APP or GOOG cheaper?
On trailing earnings, GOOG is cheaper at 15.9x versus 20.0x for APP. A lower P/E can reflect slower expected growth, so compare growth and margins too.
Which stock performed better over the past year, APP or GOOG?
GOOG returned +25.4% over the past year including dividends, versus -55.9% for APP, through October 23, 2026.
Which pays a higher dividend, APP or GOOG?
GOOG yields 0.28%; APP does not pay a dividend.